Robert Halloran Robert Halloran

Which Social Media Platforms Should My Business Be On?

Choosing the right social media platforms for your business can feel overwhelming. The key is to focus your time where your audience spends their time. In this blog we’ll break down the most popular social networks, who they’re best for, and how to make choices that amplify your brand.

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Robert Halloran Robert Halloran

The 7 Types of Social Media Posts Every Business Should Use to Attract Clients in 2026

Successful social media marketing in 2026 will require posting great content on a consistent basis. From educational and authority-building posts to social proof, short-form video, and clear calls to action, businesses that mix these seven proven content types are the ones that will attract attention and generate inquiries. In this brief guide, we break down exactly what to post, and why it works, so your social media strategy will drive real growth.

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Robert Halloran Robert Halloran

Why Your Social Media Isn’t Working, and How to Fix It in 30 Days

If you’ve ever felt frustrated or overwhelmed by social media, you’re not alone, most business owners and Realtors® are posting with the best intentions, but without a clear strategy. The result? Inconsistent engagement, little visibility, and a feeling that social media “just isn’t working” for you. The truth is, with a few simple adjustments, you can completely transform your online presence in just 30 days. This guide breaks down the most common mistakes we have seen, and gives you a practical, step-by-step reset plan to finally get results. Whether you want to boost engagement, attract new clients, or simply stay consistent, these tips will help you get back on track quickly and confidently.

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Robert Halloran Robert Halloran

Social Media Marketing for Small Businesses: A Practical Guide from YourSocialPros

Social media is one of the most powerful tools available to businesses today. But many business owners feel overwhelmed, stretched for time, or unsure what to post. In our latest blog, Social Media Marketing for Small Businesses: A Practical Guide from YourSocialPros, we break down the essential steps to building a social presence. 

You’ll learn why social media matters more than ever, how to set simple and effective goals, and which platforms local businesses should truly focus on. We also cover the importance of authentic, educational content and how to showcase what sets your business apart. 

From choosing the right platforms to creating high-performing content and tracking what works, this guide gives businesses a starting point. 

If you want social media to feel less overwhelming and more like a reliable part of your marketing, this is a must-read.

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Robert Halloran Robert Halloran

How Contractors Can Win on Facebook and Instagram in 2026

If you are a contractor, Facebook and Instagram can be powerful tools for attracting local homeowners as well as building trust online. We share 5 ways to turn your social media presence into high-quality leads, from posting real job photos to running smart local ads.

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Robert Halloran Robert Halloran

The Blueprint Behind Your Social Media: Inside Our Brand Plan Process

In today's digital world, social media is a key piece of your overall marketing strategy — but it's only one part of the bigger picture. At YourSocialPros, we believe that a great marketing plan is like a book, and your social media strategy is one essential chapter. In this post, we break down how we develop tailored social media strategies for our clients through what we call a Brand Plan. We share what’s included, how we approach audience targeting and content creation, and why a thoughtful, consistent presence on social media matters more than ever. Whether you're starting from scratch or refining your current efforts, this guide will help you understand how we turn online content into real business results.

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Robert Halloran Robert Halloran

11 Game-Changing Social Media Ideas for Realtors to Shine in 2025

Discover 11 social media strategies for Realtors to connect with clients, showcase expertise, and dominate the market in 2025. From creating engaging Instagram content to promoting your community and niche expertise, these tips are designed to grow your brand and close more deals. Let’s make this your most successful year yet!

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Robert Halloran Robert Halloran

3,935 Posts Later: Why YourSocialPros is the Small Business Social Media Expert

2024 was a record-breaking year for YourSocialPros! We published an incredible 3,935 posts for our clients, each one crafted to help small businesses grow, engage, and thrive. Being in the top 1% of Buffer.com users further solidifies our expertise in delivering cutting-edge social media strategies. From driving engagement to staying ahead of trends, we’ve mastered the art of social media so our clients can focus on running their businesses. Ready to elevate your strategy? Let’s make 2025 your best year yet!

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Robert Halloran Robert Halloran

Navigating SEO in a Social Media-Driven World

Deciding whether to buy backlinks for your SEO strategy can be tricky, especially in today’s rapidly changing digital landscape. Recent trends show that social media is overtaking search engines as the primary tool for discovery among Gen Z and Millennials, while mobile usage continues to rise. Meanwhile, Google’s latest algorithm update prioritizes genuinely useful content over superficial tactics. This blog explores the risks of buying backlinks, why organic ones are better, and how to adapt your marketing strategy to stay competitive in 2024.

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Robert Halloran Robert Halloran

Authenticity & Social Media

Social media thrives on authenticity. Today’s users crave content that reflects real-life experiences and genuine connections. This isn’t just a trend—it’s a shift in building trust and loyalty. By sharing real stories and showcasing the people behind your brand, your business can stand out in a crowded market.

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Robert Halloran Robert Halloran

Just Listed. Just Sold

"Just Listed, Just Sold" posts aren't enough to stand out in today’s competitive real estate market. Future clients want to know who you are before they trust you with one of the biggest transactions of their lives. Social media and YouTube offer powerful tools to build that connection.

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Robert Halloran Robert Halloran

Top Social Media Trends

Social media is constantly evolving, and staying on top of trends can make all the difference for your business. There’s plenty to consider for your strategy. Personal photos, shorter captions, and posting outside business hours are just a few ways to boost engagement.

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Robert Halloran Robert Halloran

Wondering what’s the difference between a LinkedIn personal profile and a LinkedIn business page?

Curious about the difference between a LinkedIn personal profile and a business page? While your personal profile represents you as an individual, a business page showcases your organization’s employees, services, and culture. Both are essential tools for small business owners to build relationships, generate leads, and grow brand awareness.

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Robert Halloran Robert Halloran

Social Proof on Social Media

Have you heard of "Social Proof" and wondered what it means? Social proof is the influence others have on our decisions, like following recommendations, reading reviews, or seeing others use a product or service. For small business owners, having strong social media platforms and a Google Business Profile is key to showcasing social proof.

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Robert Halloran Robert Halloran

Are you a Realtor® searching for your next lead?

Buying leads from platforms like Realtor.com or Zillow can be tempting, but the conversion rate often isn't great because the leads don't know you. People buy from those they trust, and one of the best ways to build that trust is by being active on social media. Block time every week to engage with your audiences on social media and watch your real estate business grow!

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