How Contractors Can Win on Facebook and Instagram in 2026
If you’re a contractor, it’s time to start planning your 2026 so it can be a breakout year! As you know, being a contractor is a competitive business. You might have the best crew in town and a lot of 5-star reviews, but if homeowners can’t find you online, you’re missing out on a lot of work.
The good news is that in 2026, Facebook and Instagram remain two of the most powerful platforms for local service businesses. With the right approach, your social media presence can help generate high-quality leads every single month. Here are 5 ways that contractors can win big on Facebook and Instagram in 2026.
1. Make Your Facebook and Instagram pages trust builders.
Homeowners frequently check contractor pages when deciding who to call. That means your page isn’t just a “profile”, it’s a first impression.
What to do:
Use a clear, high-quality logo and a cover photo showing real team members or finished projects.
Update your About section with your service area, license, and years of experience.
Post photos and videos of real jobs. Before-and-after shots still work like magic.
Ask every happy homeowner client for a review. It can be on Facebook, or on Google, then share the review on your social media. Social proof = instant credibility.
Here’s one of my favorite tips:
Pin a post to the top of your page that highlights your most popular service, like a free inspection, or free quote. That keeps your best offer front and center for new visitors.
2. Use Instagram Stories and Reels to Build Visibility
Instagram is also where homeowners and real estate pros go to discover local contractors. They tend to be slightly younger than Facebook audiences, which is why you need to be on both.
Short, authentic video is king in 2026.
What to post:
Behind the scenes footage of your crew on-site, putting up framing, installing a new heat pump, etc.
Before & after transformations: keep them under 10 seconds for best engagement.
Quick tips: “How to spot hail damage” or “3 signs your roof needs replacing,” etc.
Customer shoutouts: thank homeowners publicly for trusting your team.
Use a local hashtag like #JacksonvilleContractor, to show up in local searches. Instagram’s algorithm rewards community-specific engagement.
3. Combine Organic Posts with Paid Local Ads
Even a small ad budget can go a long way for contractors in 2026.
Here’s the formula:
Run a “Free Roof Inspection” or “Free Project Quote” campaign targeting homeowners ages 30–65 in your service area.
Use a short video ad (15–30 seconds) showing your crew in action.
Direct traffic to a simple landing page or lead form. A good homepage with a ‘Contact Us’ form and reviews can work.
Follow up very quickly with every lead that comes in.
Facebook's AI can target users based on general interests related to "home improvement" or "DIY" and online behaviors such as engaging with pages about home repair or using specific apps.
4. Stay Consistent Even If You Don’t Post Daily
A lot of contracting companies post once or twice and then can disappear for quite a while. This is where you can get an advantage by posting consistently. A consistent posting schedule of even just 2–3 times per week lets potential customers know that you are still around, and professional.
If keeping up with social media isn’t your thing, a trusted partner (like YourSocialPros!) can handle posting, engagement, and ad management so you can stay focused on your job, not writing posts.
5. Show Personality and Pride
As you know, people hire people, not just companies.
Highlight your crew, your story, their story, and your community involvement. Show off charity work, employee milestones, or local sponsorships. These help strengthen your reputation.
In 2026, success on Facebook and Instagram will come from authentic content, steady posting, and connecting with your local audience. When you combine that with great ad targeting and clear offers, you will be top of mind the next time a homeowner needs a project completed.
If you need help growing your contracting business on social media, don’t hesitate to reach out! We specialize in helping contractors build a social media strategy and presence that attracts homeowners and showcases your craftsmanship.
👉 Want to see how your social media stacks up? Get a FREE Social Media Audit from YourSocialPros. https://www.yoursocialpros.com/free-social-media-audit