Which Social Media Platforms Should My Business Be On?

One of the most common questions business owners ask us during our discovery calls is: “Which social media platforms should my business actually be on?” It’s a smart question because being on every social media platform is very time consuming and has a diminishing return.

At YourSocialPros, we’ve worked with HVAC companies, plumbers, painters, home service pros, business coaches, and real estate professionals. The biggest mistake we see? Business owners spreading themselves too thin across platforms that don’t match their audience.

The Expert Answer

The right platforms depend on who your customer is and how they make buying decisions:

• Facebook: Still the #1 platform for local service businesses. Ideal for HVAC, plumbing, roofing, painters, and home services.

• Instagram: Great for visual businesses, before-and-after pictures, branding, and relationship building.

• LinkedIn: Really good for business coaches, consultants, and B2B service providers.

• TikTok: Optional, not required. It does work well for personality-driven brands and brands where your clients want to “meet” you before they meet you, like doctors.

Our Professional Insight

You don’t win by posting everywhere. You win trust and SEO juice by posting consistently on the right platforms. That’s why we build focused strategies instead of trendy ones, because predictable visibility beats viral luck every time. See our post about brand plans for more information on our strategies.

FAQs

Which social media platform is best for businesses?
Facebook is typically a solid platform for businesses because it reaches homeowners and decision-makers.

Do I need to be on every social media platform?
No. Most businesses perform better by focusing on two or three platforms where their audience is most active rather than trying to be everywhere.

Is Instagram necessary for service-based businesses?
Instagram is very helpful for visual storytelling and brand building.

In closing, at YourSocialPros, we help business owners cut through the noise and focus on what actually drives visibility and trust. Our experience working with real service-based businesses means your social media strategy is built to support growth, not chase trends.