Why Your Social Media Isn’t Working, and How to Fix It in 30 Days

As a business owner or Realtor®, chances are you’ve already tried posting consistently on social media… only to find it exhausting, confusing, or not effective. Maybe you’ve wondered why your posts don’t get the engagement you hoped for, or why social media seems to work for everyone except you.

Social media does work, but businesses may unintentionally sabotage themselves without even knowing it. The good news is that you can turn things around in just 30 days.

The Reason Your Social Media Isn’t Working

After working with business owners and Realtors® nationwide at YourSocialPros, we have found the same issues across the board. With that said, here are the top four social media marketing issues that we have identified, followed by a helpful suggestion.

1. Posting inconsistently or in “random bursts”.

Algorithms love consistency, and your audience does too. Try posting three times per week for several weeks.

2. No content strategy.

Businesses may post:
✔️ homes for sale
✔️ products
✔️ announcements
These are all good, but content that helps build relationships and trust should be part of the plan as well.

3. Not giving people a reason to care.

As you know, people engage with people. The more videos, stories, behind-the-scenes content, and value-driven posts you can post, the better.

4. Trying to “do everything yourself.”

Social media is not easy. It requires consistency, creativity, planning, and time. All things that business owners may not have. You can time block social media creation & posting into your week, or get help.

How to Fix All of This in 30 Days - Here’s a Reset Plan That Works

Week 1: Identify Your Message

Write down:

• Who you help

• What problem you solve

• Why someone should choose you over your competition

Week 2: Create Your Content Pillars

High-performing social media accounts put content into categories like:

• Value & education

• Behind-the-scenes

• Testimonials/reviews

• Products/Services

• Offers or CTAs

• Community involvement

These keep your platforms consistent and interesting.

Week 3: Batch up to 30 Days of Content

Take one day to:

• Write captions

• Gather photos

• Film video

• Schedule posts

Week 4: Engage & Evaluate

Spend 15 minutes a day:

• Responding to comments

• Sharing Stories

• Engaging with your ideal audience

• Reviewing what’s working

Or… Let a Team Take it All Off Your Plate

At YourSocialPros, we work with Realtors® and business owners who are great at what they do, but might not have time to build a consistent, strategic social media presence.

If you’re tired of guessing, or posting sporadically, or of stressing over what to post…we can help.