Fabri-Steel West Inc.
Website + Social Media Posting + Social Media Advertising + Digital Strategy
Fabri-Steel West is one of Northern California’s leading metal building construction companies, specializing in steel building design, fabrication, project management, and construction services. With more than 23 years of experience and over 1,250 completed projects, the company has built a strong reputation throughout the region for quality workmanship and large-scale industrial expertise.
To better reflect that reputation online, Fabri-Steel West partnered with YourSocialPros to modernize its website, strengthen its social media presence, and build a digital marketing strategy capable of supporting future growth.
1Q2026 Highlights
LinkedIn Clicks: +600%
Instagram Reach: +318%
Facebook Page Views: +120%
The Challenge
Like many construction and industrial businesses, Fabri-Steel West had an impressive portfolio of completed work but needed a stronger digital presence that better reflected the scale and professionalism of the company.
The goals included:
Generate future leads
Increase brand awareness
Support recruiting
Showcase completed projects
Modernize the website
The Strategy
YourSocialPros partnered with Fabri-Steel West to create a more polished and consistent digital marketing presence.
Over the course of our partnership, we:
Developed a content strategy centered around completed projects, employee expertise, industry recognition, and behind-the-scenes construction work to reinforce Fabri-Steel West's reputation as one of Northern California's leading metal building contractors.
Developed project-focused visual content
Highlighted company achievements and industry recognition
Increased consistency across platforms
Website Redesign: completed a full website overhaul that modernized the user experience and improved the overall presentation. The updated website now better showcases the company’s extensive capabilities, project portfolio, and industry leadership while making it easier for prospective customers to learn about Fabri-Steel West’s services.
The Results
The partnership helped Fabri-Steel West create a stronger and more professional online presence that aligns with the company’s reputation in the field.
Today, their digital presence more effectively communicates:
The scale of their operations
Their industry experience
Award-winning project work
Their position as a leading metal building contractor in Northern California
Fabri-Steel West has also continued to receive national industry recognition, including being named one of the Top 100 Metal Building Contractors in the country for three consecutive years.
Looking to Grow Your Metal Building Company?
If you're a commercial contractor, steel building company, or design-build firm looking to modernize your marketing, we'd love to show you how we're helping companies like Fabri-Steel West strengthen their online presence and generate new business.