Echelon Racing League Partnership

YourSocialPros partnered with the Echelon Racing League from approximately October 2024 through February 2025 to help establish and grow ERL’s digital presence across multiple social media platforms. Platforms managed included, Instagram, Facebook & TikTok.

During our partnership, YourSocialPros handled:

  • Content strategy,

  • Content creation,

  • Platform management,

  • Short-form video development,

  • Influencer outreach,

  • and audience engagement initiatives.

Launch & Hype Video Strategy

One of our earliest recommendations for ERL was the creation of a launch-style hype video designed to establish energy, legitimacy, and excitement around the league.

YourSocialPros developed and produced this hype reel.

The objective was to:

  • Create immediate excitement,

  • Establish a modern visual identity,

  • Drive early engagement,

  • And position ERL within the broader cycling conversation.

Influencer & Athlete Outreach Program

YourSocialPros also developed and managed an influencer initiative specifically targeted toward cyclists.

The program focused on:

  • Rider engagement,

  • Organic product visibility,

  • User-generated content,

  • And authentic community interaction.

As part of this effort, we secured a collaboration with Colleen Gulick, PhD, a highly respected cyclist whose audience aligned strongly with ERL’s target demographic.

That partnership resulted in content including this reel.

The strategy centered around creating authentic cycling-related conversations and showcasing real rider experiences rather than relying solely on traditional advertising.

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The Lumen Project