Social Media Marketing for Roofing Companies
Minnesota • Central Virginia • Northern Virginia
Roofing companies have a unique marketing challenge: homeowners may not need a roof today, but when they do, they need to know who they can trust.
That makes consistent visibility important.
YourSocialPros currently manages social media for three roofing and exterior-services companies in three different markets — Minnesota, Central Virginia and Northern Virginia. We help each company stay visible, showcase its work, educate homeowners, build trust and reinforce the reasons customers should choose them.
No two roofing companies are exactly alike. The content shouldn't be either.
Roofing & More, Inc.
Northern Virginia
Roofing & More is a family-owned exterior remodeling company that has served Northern Virginia since 1993. In addition to roofing, the company provides siding, windows, doors, gutters, solar and other exterior improvements.
For Roofing & More, YourSocialPros creates an ongoing mix of project content, homeowner education, testimonials, service promotion and brand-focused posts designed to keep the company visible throughout its Northern Virginia service area.
Facebook results
45,900 post views
25,000 people reached
1,900 page views
1,200 video plays
(90 days as of Oct. 4 2026)
Grussing Roofing & Exteriors
Minnesota
Grussing Roofing & Exteriors is a family-owned company that has served Minnesota homeowners since 1971. Its services extend beyond roofing to siding, windows, gutters, storm damage and other exterior improvements. Its brand emphasizes honesty, education, craftsmanship and treating customers' homes as if they were their own.
For an established company like Grussing, social media provides an ongoing way to turn decades of expertise into useful, approachable content while keeping the company visible between the moments when homeowners need roofing or exterior work.
Facebook results
5,600 post views
117 engagements
419 video plays
(90 days as of Oct. 4 2026)
Community Roofing of VA
Central Virginia
Community Roofing of VA serves homeowners as well as commercial and multi-family customers in Glen Allen and the surrounding Central Virginia market.
Its services include roof repair and replacement, metal and asphalt roofing, gutters, storm-damage repairs, apartment and multi-family roofing, and commercial and low-slope roofing.
YourSocialPros helps Community Roofing maintain a consistent social presence with educational roofing content, service information, seasonal reminders, storm-related messaging and calls to action.
During the most recent 90-day period, Instagram views increased 101% compared with the prior period.
We Understand Roofing Content
A roofing company's social media shouldn't be an endless stream of “Call us for a free estimate” posts.
There are dozens of ways to keep a roofing company relevant and interesting throughout the year. We create content around topics such as:
Completed roofing and exterior projects
Before-and-after transformations
Customer reviews and testimonials
Storm damage and seasonal issues
Roof maintenance and homeowner education
Roofing terminology and FAQs
Materials, manufacturers and certifications
The people behind the company
Community involvement
Siding, gutters, windows and complementary services
Timely calls to action when homeowners are most likely to need help
Our objective is to make sure that when someone in your market needs a roofer, your company is one of the names they already recognize and trust.