Robert Halloran Robert Halloran

Small business digital marketing

As a business owner, diving into digital marketing can feel overwhelming with all the options available. From social media and SEO to analytics and CRM, the landscape is huge. A solid starting point is understanding your audience. Knowing who they are, what online platforms they use and what they need will guide your marketing strategy.

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Robert Halloran Robert Halloran

Wondering if you should use your personal Facebook profile to market your business?

Promoting your business through your personal Facebook profile can annoy friends and Facebook’s guidelines! The solution? Create a Facebook Business Page! This lets you access powerful tools like Insights and Ads Manager. The best strategy is to use both your personal and business pages together—allowing you to connect authentically while keeping your professional content organized and targeted.

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Robert Halloran Robert Halloran

Chat GPT & Your Social Media

Bing, is that you? Wondering if you should use AI to create your social media posts? The real value in social media comes from being authentic and showing your personality. While AI/Chat GPT can help with ideas, you need to add your unique voice to truly engage potential clients.

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